Where I've Been
ASSOCIATE CREATIVE DIRECTOR | FCB
JULY 2022 – PRESENT
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Won the Silver Cannes Lion for the Knock at the Cabin Real-Life Movie Experience
- Launched the Cox Mobile brand across TV, social, digital, radio, and OOH
- Crafted conceptual pitches for 360º campaigns, landing LigaMX as a client
COPY Lead | Critical Mass - Apple
MAY 2021 – JULY 2022
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Driving copywriting for Apple, working as part of their internal team
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Crafting stories to boost consumer engagement across digital touch points
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Developing creative and strategic ideas for launches
COPY Lead | Rightpoint
JUNE 2019 – MAY 2021
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Built a Copywriting department and implemented a three-year growth roadmap
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Earned 2020's website of the year for Knauf website redesign
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Developed content design tools, boosting strategic, creative storytelling and efficiency
SR. COPYWRITER | Aisle Rocket Studios
JANUARY 2018 – JUNE 2019
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Implemented Content strategy which built the framework for storytelling: outlined user flows, test and targeting plans, and messaging approach
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Provided creative direction to bridge strategy and creative across multiple brands
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Developed integrated marketing campaigns, leading the creative for client pitches and cross-agency collaboration
