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Maytag Man
LANDING EXPERIENCE
PROJECT TYPE
Landing Experience
CLIENT
Maytag
PROJECT DELIVERABLES
Create an engaging landing experience with site banners to introduce the face of Maytag: The Maytag Man (without ever calling the appliances ... a man).
Like a Well-Oiled Machine
Introducing the face of dependability. The man. The machine. The human embodiment of every Maytag® appliance.
He's no longer the Maytag Repair Man. To drive awareness of this new branding, an interactive experience utilizes hotspots on the Man. Each revealing his bio — i.e. brand pillars and promises. Proving Maytag works harder to keep your home humming.
MORE WORK
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