top of page

Maytag content hub

CLIENT  

Maytag

PROJECT DELIVERABLES

Create a content-rich experience that moves users along in their Consumer Decision Journey and position Maytag as the go-tos on all things appliances.

 

Hub Landing Experience

20+ Articles

Topic Research

Audience Hypotheses

User Flows

Component Build

Metadata

Cross Agency Integration Planning

PROJECT TYPE  

Content Marketing

I Like My Traffic Like I Like My Fruit — Organic.

So what’s the difference between and agitator and impeller anyway? Actually, what is an agitator and impeller? Well ... you’re about to find out. Maytag set out to be the go-tos when it came to all things appliances. Through extensive keyword research, we uncovered what users were needing. We researched topics, interviewed engineers, and created rich, educational content that met users at specific points in their decision journey. The result: a 33% boost in overall organic site traffic.

Maytag info hub.png
Info Hub 2.png

Through keyword research, I created test hypotheses on where the user might be at within their journey. With that in mind — and through extensive research — we were able to answer their questions and provide a more qualified path to guide users through their decision journey. 

Cooking

Looking up oven parts may mean repair time. A guide helps users pinpoint what part they need, but also lets us know they may soon be in the market for a new oven.

Info Hub 3.png

Not sure what a convection oven is? You're not alone. Research showed multiple users on this one — those interested in a convection oven and those who needed to know how to actually use one.

Info Hub 1.png

You've got your oven, but now how do you actually use it? From cooking to baking and maintaining, we've got the tips.

Info Hub 7.png

Washers

Low water levels have been a pain point with today's energy efficient washers. We walk you through how to use these levels to your advantage. But if you're still not happy, we'll help you find what you need.

Info Hub 4.png

Decided you want a new washer after all? With the different options out there, it's hard to know what you need. This guide helps you determine what's right for you.

Info Hub 5.png

You're now actively evaluating your choices. So much, you're looking at feature specifics. This buying guide curates all the Maytag® washers that fit the bill.

Info Hub 6.png

MORE WORK

  • Find me on LinkedIn
  • Find me on Facebook
  • Check me out on instagram
  • Find me on Twitter

It's time we stop doing this little dance. You scroll each page, hanging onto every word, saying to yourself "Should I message her?"
 

... my answer is: yes.

bottom of page