Maytag content hub
CLIENT
Maytag
PROJECT DELIVERABLES
Create a content-rich experience that moves users along in their Consumer Decision Journey and position Maytag as the go-tos on all things appliances.
Hub Landing Experience
20+ Articles
Topic Research
Audience Hypotheses
User Flows
Component Build
Metadata
Cross Agency Integration Planning
PROJECT TYPE
Content Marketing
I Like My Traffic Like I Like My Fruit — Organic.
So what’s the difference between and agitator and impeller anyway? Actually, what is an agitator and impeller? Well ... you’re about to find out. Maytag set out to be the go-tos when it came to all things appliances. Through extensive keyword research, we uncovered what users were needing. We researched topics, interviewed engineers, and created rich, educational content that met users at specific points in their decision journey. The result: a 33% boost in overall organic site traffic.
Through keyword research, I created test hypotheses on where the user might be at within their journey. With that in mind — and through extensive research — we were able to answer their questions and provide a more qualified path to guide users through their decision journey.
Cooking
Looking up oven parts may mean repair time. A guide helps users pinpoint what part they need, but also lets us know they may soon be in the market for a new oven.
Not sure what a convection oven is? You're not alone. Research showed multiple users on this one — those interested in a convection oven and those who needed to know how to actually use one.
You've got your oven, but now how do you actually use it? From cooking to baking and maintaining, we've got the tips.
Washers
Low water levels have been a pain point with today's energy efficient washers. We walk you through how to use these levels to your advantage. But if you're still not happy, we'll help you find what you need.
Decided you want a new washer after all? With the different options out there, it's hard to know what you need. This guide helps you determine what's right for you.
You're now actively evaluating your choices. So much, you're looking at feature specifics. This buying guide curates all the Maytag® washers that fit the bill.
MORE WORK
