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May is
maytag month
PROMOTIONAL EXPERIENCE
PROJECT TYPE
Promotional Takeover
CLIENT
Maytag
PROJECT DELIVERABLES
User flows Across All Media Points
Targeted Copy Across 3 Audiences
Site-Wide Banner Ads
Multi-Page Landing Experience
Promotionally Available
Dependability lasts. These deals won’t. May is Maytag Month is Maytag’s biggest annual promotion. Calling for a full 360 campaign to engage users from Initial Consideration through Moment of Purchase. It’s an all-hands-on-deck kind of affair between four cross-agency partners. Creating an interactive, educational landing experience, we boosted sales by 40%. Making this the biggest May is Maytag Month in the brand’s history.
My idea of a site-wide countdown drove a sense of urgency and is now implemented annually for each major promotion.
Dedicated pages created targeted user destinations, delivering product recommendations and education.
MORE WORK
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