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Knauf insulation

Site Relaunch

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CLIENT  

Knauf Insulation

PROJECT DELIVERABLES

132 Pages of Content

Subject Matter Expert Interviews

Content Mapping

Content Entry

Launch Hype Video

PROJECT TYPE  

Website Redesign/Relaunch

Made with Purpose

Insulation. It’s not made to look good — it’s made to be good. For us, our environment and the world we live in. Knauf is one of the leading insulation manufacturers worldwide. The North American market knows and trusts Knauf for their quality products and commitment to sustainability. Their website, however, didn’t live up to their dedication to their clients and customers. Cue the new, engaging content. Thoughtful IA. Welcoming design. Keyword-enhanced pages. A site made with purpose.

2020 WEBSITE OF THE YEAR: Manufacturing

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Knauf Site Launch

Research of over 20 different insulation project types helped me uncover the impact on the spaces that matter most.

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On a website that primarily housed PDF downloads, we brought to life this family-owned brand with a rich story to tell.

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MORE WORK

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It's time we stop doing this little dance. You scroll each page, hanging onto every word, saying to yourself "Should I message her?"
 

... my answer is: yes.

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