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Cox mobile

BRAND LAUNCH

PROJECT TYPE  
Brand Launch

CLIENT  

Cox Mobile

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PROJECT DELIVERABLES

Create a 360º creative campaign to launch the brand of Cox Mobile — and tell the brand story of how "We're different because you're different."

What's the Baa all about?

Cox Communications was ready to expand their services from internet into mobile. But they wanted to do things a bit ... differently. So we brought to life a campaign that encouraged customers to break free from the flock. 

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Our sweet little CGI sheep, Annie, embodies the spirit of both our brand and our customers. She celebrates what's different in all of us and encourages us to do things our own way.

Tattoo

The Sheep

Lunchtime

Superbowl LVII
Rihanna Halftime Show Social Post

MORE WORK

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It's time we stop doing this little dance. You scroll each page, hanging onto every word, saying to yourself "Should I message her?"
 

... my answer is: yes.

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